Overalls bearing the company’s logo are related to economy and practicality. A preference of corporate style involves a significant increase of costs for development of design solutions, customized tailoring, selection of necessary materials and so on.
Overalls long ago ceased to perform exclusively utilitarian function. Often the image part plays a very important role.
The choice does not cause interest for many businessmen and that is why it is ignored. A better solution for such businessmen is serving logotype on clothing, like sweatshirt or order of the t-shirts, hoodies. Such an approach also ensures recognition of firm, understanding of potential customers.
In some sorts of btl-actions promotional costumes are applied – spectacular and colourful advertising anchors that effectively attract attention. There is also a sense in applying logo on the company clothing since under these conditions, it will be remembered at an intuitive level will complement the pleasant emotions of the event.
Workwear with logo of outline type is rather popular. There are some methods of implementing this kind of logo that require the possibility of large images. Transfer print gives a possibility of designing small accessories-handbags, caps, bandanas, etc.
It is important to understand that overalls and the company’s logo are images, the face of the company, it is a tool to be remembered by the clients.